Over the last decade, David Stern has striven to make basketball and the NBA a global game. He understood that if he could create a popularity for basketball in Europe, Asia, and parts of Africa, this game would become a booming business and possibilities were endless. His league and its players did not have to be limited to just fame in the States, but they could become global icons. Today, players like Kobe Bryant and Lebron James are some of the most recognized athletes in the world. Next to football (soccer) and cricket, basketball has become one of the largest international games. Stern’s efforts to broaden the outreach of basketball certainly have shown its results by the numerous foreign players in the NBA today. In fact, this past season we saw the champions Dallas Mavericks led by the greatest foreign player in NBA history – Dirk Nowitzki.
At the same time, we have also seen the world rise to the occasion and give the United States stiff competition in both the Olympics and the FIBA World Championships. Teams like Spain, France, Argentina, and Lithuania have developed to be world powerhouses that have troubled the United States in the past, most noteably between 1998-2006. Basketball and the NBA is no longer dominated by just American players.
Now with the NBA lockout in full stride, this worldwide expansion has also played its role. Currently both sides (the owners and the NBAPA) are miles apart from coming to a solution. The big issue, as it is in every lockout is the money. The owners feel like they aren’t getting enough of it, while the players are getting too much of it. The players are quite content with the current situation. Most NBA teams, about 22 of them, reported that they lost money last year. The owners would like to have a revenue sharing plan, in which the big markets such as Los Angeles, New York, Chicago, Dallas, etc. distribute the wealth so everyone gets a piece of the pie. Next, the owners would like to move from a soft salary cap (current) to a hard salary cap. Currently if a team goes over the cap, they pay a luxury tax. Owners claim it is easier for big markets to pay that luxury tax than the small markets, hence tipping the scale of equality. The owners would also like to reduce the length of max deals and guaranteed money to prevent cases like Eddie Curry. The NBAPA would like to eliminate the age restriction on the draft, while the owners would like to push it up from a Freshman from college to a Sophomore in order to prevent more of the Kwame Browns. These are some big time demands, and if met, they would change the way the NBA functions completely.
With that said, it is quite clear that this Collective Bargaining Agreement (CBA) is not going to be easily met and there is a real possibility the NBA will be locked out the full season. The demands of the owners, although some fair, are quite extreme. Unfortunately, the owners have lost one leveraging factor – lost paychecks. During the summer, when there are no camps, there is no urgency from the players to get a deal done because they aren’t really losing anything. One leveraging factor that owners had before was when players stop getting their paychecks. They are unable to provide the same for their families and living their lavish lifestyles becomes much more difficult, and the urgency to get a deal done rises.
This is where the global factor once again comes in. The game has grown internationally and there are many competitive leagues around the world. Many of these international teams are interested in signing these marquee NBA players to draw attraction to their teams and arenas, and many NBA players are obliging. Players such as Kobe Bryant, Amare Stoudemire, Kevin Durant, and Ron Artest have said they are willing to play in other countries if the lockout continues. Derron Williams was the first player to come out and say that if the lockout continues, he will play for a team in Turkey. This team has agreed to pay him $500,000 per month, and the same team is recruiting Kobe Bryant who’s quote is $1,000,000 per month. This money is also tax free, and amounts to almost the equivalent if not more than what these players are making right now in the NBA. In fact, some reports have said that 70% of players in the NBA would consider playing in other countries. These athletes do not need to be superstars either, Celtics rookie E’Twaun Moore agreed to play in Italy for $200,000 per year, which is not a bad deal at all for a rookie. With players signing around the world, the power of the lost paycheck clearly fades away.
With more and more players ready to play internationally, the owners must rethink their demands for the new CBA. As of right now, the demands are too outrageous, and as long as players can continue to put food on the table, this deal will not get done. There will have to be compromise from both sides, and it will have to be drastic.













